时间:2019-01-10 作者:英语课 分类:高中英语北京必修模块


英语课

[00:-1.00]The Idea Is Everything

[00:-2.00]The simplest types of adverts 2 are the ones

[00:-3.00]that give information about finding certain products.

[00:-4.00]It may just be a name and address of a company.

[00:-5.00]The name might include information about the product.

[00:-6.00]For example.it could be "Shanghai sewing machines.

[00:-7.00]and you would know that this company makes sewing machines.

[00:-8.00]This kind of advertising 3 might be good enough for products that people need.

[00:-9.00]and if there is not much competition.

[00:10.00]However,when there are competing products and services.

[00:11.00]the adverts need to be more persuasive 4.

[00:12.00]Some adverts use diagrams or quotations 5 by experts

[00:13.00]to show people how good the products is.

[00:14.00]Other advertisers try to create adverts that people enjoy looking at.

[00:15.00]A lot of money is spent on applying the latest techniques

[00:16.00]of graphic 6 design to produce the best-looking adverts.

[00:17.00]However,even that is not enough to be noticed in a modern city.

[00:18.00]People are used to seeing high standards of graphic design.

[00:19.00]Modern adverts must stand out in a world full of competition

[00:20.00]by combining the highest standards of graphic design

[00:21.00]with ideas linked with the prodverts to make them more attractive.

[00:22.00]For example,some adverts may suggest that buying a car can make you free;

[00:23.00]they are suing the idea of freedom to sell the car.

[00:24.00]Other common ideas include happiness,wealth and success.

[00:25.00]In fact,these common ideas are very old on the advertising world.

[00:26.00]For many of today's award-winning advertisers,

[00:27.00]repeating old ideas is not an effective strategy.

[00:28.00]They realise that is does not matter

[00:29.00]how attractive the idea linked with the product is -

[00:30.00]most people know that the main purpose of the advert 1 is making customers spend money.

[00:31.00]Instead,these advertisers look for other ways to make people notice their products.

[00:32.00]Today's award-winning advertisers believe that using humour,

[00:33.00]surprise and original ideas is important in modern advertisements.

[00:34.00]Their aim is to create something original

[00:35.00]and fascinating for people to look at and by doing that,

[00:36.00]make people forget that someone is trying to sell them something!

[00:37.00]However,not all advertising is about selling commercial products and services.

[00:38.00]There are public adverts which encourage people

[00:39.00]to participate in improving their neighbourhood,

[00:40.00]protecting the environment,and helping 7 other people.

[00:41.00]Over the last decade,the government has worked hard at using public adverts

[00:42.00]to educate the punlic on fighting AIDS,saving water,helping in the poor,

[00:43.00]giving up smoking,etc,

[00:44.00]These public adverts have helped to raise public awareness 8,

[00:45.00]resulting in some positive benefits for society.

[00:46.00]Such benefits include reminding people to take care of themselves

[00:47.00]and to show more concern for the country and other people



vi.注意,留意,言及;n.广告
  • The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
  • Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。
advertisements 广告,做广告
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
n.广告业;广告活动 a.广告的;广告业务的
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
adj.有说服力的,能说得使人相信的
  • His arguments in favour of a new school are very persuasive.他赞成办一座新学校的理由很有说服力。
  • The evidence was not really persuasive enough.证据并不是太有说服力。
n.引用( quotation的名词复数 );[商业]行情(报告);(货物或股票的)市价;时价
  • The insurance company requires three quotations for repairs to the car. 保险公司要修理这辆汽车的三家修理厂的报价单。 来自《简明英汉词典》
  • These quotations cannot readily be traced to their sources. 这些引语很难查出出自何处。 来自《现代汉英综合大词典》
adj.生动的,形象的,绘画的,文字的,图表的
  • The book gave a graphic description of the war.这本书生动地描述了战争的情况。
  • Distinguish important text items in lists with graphic icons.用图标来区分重要的文本项。
n.食物的一份&adj.帮助人的,辅助的
  • The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
  • By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。
n.意识,觉悟,懂事,明智
  • There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
  • Environmental awareness has increased over the years.这些年来人们的环境意识增强了。
学英语单词
accidentology
AEC system
alloyed tool steel
arteriae vesicalis superior
asperates
Avchala
back breaker
baggot
beaching gear
bend loading
bombe
book rest
brought upon
busbar bush
c.w.o.
cam shaped piece
camp-made
carrier loading
Chain Link Fence
Chiguana
climatic extremes
colour burst
corpora incudis
deaning
diamondized
dock returns
ecological performance
elasto-plastio fracture mechanics
emancipators
flashed vapour
fontography
foot bones
frustrable
full of beans
gain one's end
gas solid chromatography
gas-condensate liquid
genus phthorimaeas
give sb a rap on the knuckles
hand salsa
hard dock
heating of manure
hemophotograph
Hokat
hot saccharate clarifier
imaginary characteristic
incremental equivalent
joysticks
Karnatic
keralites
labial occlusion
living up to
magnetlike
make a strong impact on
mechanical equipment for building
meditruncus
metallized mica condenser
mixed based numeration system
Mssbauer effect
multiradiate
network-type computer
neuroglobins
Nibelung
nowch
oscillatory solution of linear differential equations
perivertebral
personal computer card
principal point error
punitivenesses
rear shaft
rebi
reciprocal altruisms
recompilation
remarkets
remoto pickup
reverse bonded-phase chromatography
rhetta
rx component type
sampies
Scheiner's halo
single sheave pulley block
snacket
sulphur stove
supported rectangular plate
suspension device
sweep something under the carpet
telecesium machine
telomeropathies
temperature coefficient of resistivity
Tirhut Division
under-the-counter
underfished
undertake a task
uniformly decreasing motion
unsaturated ketone
upwelling region
visibletrade
volum
wah
water delivery
well-defined support structure
yuksel